Persil - Small & Mighty
A Persil advert focusing on the current hot topic of sustainability. This advert shows that it’s the first product in the market of its kind that contains three times more concentrated detergent. Small & Mighty disrupted the usual monotony of laundry with a completely new product, distinctive, modern and eye-catching packaging leveraging on the consumer insight that 'small is better'.
February 2008 | United Kingdom
